PERNOD RICARD NIGERIA ADVOCATES RESPONSIB’ALL DAY NIGERIA

SADE FAGBOLA & DARIUSZ OPIEROWIEC

Pernod Ricard Nigeria, recently organized a campaign named Responsib’All day Nigeria, an initiative created as part of the company’s CSR initiative.

On June 5 2013, employees of Pernod Ricard Nigeria with partners and volunteers joined forces to promote the first Responsib’All Day Nigeria, to promote responsible drinking. The program started off at the Ojota Motor Park by engaging the public transport drivers and passengers in various activities including a talk on the hazards of drink driving; to which they were very responsive.

All hands on deck, Pernod Ricard Nigeria employees handed out “Don’t Drink and Drive” T-shirts and with the permission of the vehicle owners, displayed stickers with  the same tag line on public transport vehicles. 

Upon leaving the park, MD Of Pernod Ricard Nigeria, Dariusz Opierowiec along with Sade Fagbola and FRSC representative, Segun Ogungbemide  were interviewed by Smooth98.1 FM, further schooling listeners on the danger of irresponsible drinking not just in drivers but also for underage drinking. 

In the afternoon the event continued at The Palms shopping Centre Lekki. Shoppers were handed flyers on the importance of responsible drinking. They also got a chance to write messages to friends and loved loves that they lost to drink driving by signing special messages on the “Canvas of memories”. 

At the end of the day, employees of Pernod Ricard Nigeria together with partners and volunteers gathered together for cocktails at Soul lounge to celebrate a first ever Responsib’All Day Nigeria.

Pernord Ricard is currently co-leader in the premium spirits globally with a presence in 70 countries and our global brands include Absolut Vodka, Chivas , Martell, Malibu, Mumm , Jameson Irish Whisky, Perrier Jouet and many more. 

Pernod Ricard advocates responsible drinking and ensures that commercial communications do not encourage or condone excessive consumption or misuse of any kind. The Group Supports public Health Authorities, promotes dialogue with the community and funds research projects.

We thank all who partnered with us for the first  Responsib’All Day Nigeria program this year; FRSC, THE PALMS SHOPPING CENTRE, CFAO, SMOOTH 98.1 FM, BELLANAIJA, LOST IN LAGOS, MAESTRO's MEDIA, and YMCA. We invite everyone to join us for Responsib’All Day Nigeria next year June 5^th 2014.

NO SHACK, DEY DRIVE O!

MA MU OTI TUN WOKO!

IÑUA NMANYA ANYAKWALA UGBÓ!

BA NA SHAN DA TUKA!

For all press related matters please contact:

Ms Onah Nwachukwu

Email-onahlucia@yahoo.com

Telephone- +234 803 3239132/ +234 702 5631331

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SPONSORED CONTENT

SIGNING ON THE CANVAS OF MEMORIES

INTERVIEW AT SMOOTH FM

NO SHACK DEY DRIVE STICKER ON CAR

DARIUSZ GREETING FRSC OFFICIAL SEGUN OGUNGBEMIDE

TOKE SIGNING CANVAS

SPEAKING TO MOTOR PARK OFFICIALS

HAKEEM AROMIRE & PARK OFFICIAL

RECEIVING TRAFFIC VEST FRO MD OF PERNOD RICARD NIGERIA

SADE FAGBOLA, HABEEB FASINRO, DARIUSZ & SEGUN OGUNGBEMIDE

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RESPONSIB’ALL DAY by PERNOD RICARD NIGERIA

Nowadays a Company is no longer judged only by its economic performance but also by its social responsibility. We at Pernod Ricard, believe that for a corporate social responsibility to be successful, it must be linked to our business, based on our culture, involve our employees, the environment and most importantly be sustainable. 

Responsib’All day, an initiative created by Pernod Ricard has been practiced globally for years and is devoted to combating underage drinking and drink- driving. On June 5, every year, over 18,000 employees of Pernod Ricard in 70 Countries pass one message with one voice… Responsible drinking.

This year our newest addition to the Pernod Ricard family; Pernod Ricard Nigeria, along with their partners are part of our Responsib’All Day campaign.

The aim of this day is to introduce a culture of responsible drinking across all ages in Nigeria, from the point of retail to the outlets. 

 “We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience, synonymous with festivities and conviviality” Patrick Ricard 

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Pernod Ricard Recommends Zero Alcohol for underage individuals and has set two objectives; delaying the age of the first drink and delaying the age of first intoxication.

Pernod Ricard Nigeria will on June 5 2013, spread knowledge about Alcohol and Safety Driving for Nigerians of all ages. To achieve this, Pernod Ricard is partnering with authorities and partners in Nigeria such as FRSC, THE PALMS SHOPPING CENTRE, CFAO, SMOOTH 98.1 FM, BELLANAIJA, LOST IN LAGOS, MAESTRO'S MEDIA as well as celebrity advocacy and many NGOs like the YMCA.

On the mainland in Lagos, Pernod Ricard Nigeria has mapped out the Ojota Motor Park to promote the “Don’t Drink and Drive” campaign although there will be activities in Ibadan, Abuja and Port Harcourt on the same day. 

Pernod Ricard Nigeria along with volunteers, partners and celebrity friends invites all who have lost loved ones to drink driving, whether they were behind the wheel or hit by a drunk driver, to The Palms Lekki, at 4pm June 5, 2013 to immortalize our friends and family whom we lost to drink-driving. We will sign personal messages to them on the “Canvas of Memories” at The Palms shopping centre Lekki and Silverbird Mall in Abuja.

Pernord Ricard is currently co-leader in the premium spirits globally with a presence in 70 countries and our global brands include Absolut Vodka, Chivas , Martell, Malibu, Mumm , Jameson Irish Whisky, Perrier Jouet and many more.  

Pernod Ricard advocates responsible drinking and ensures that commercial communications do not encourage or condone excessive consumption or misuse of any kind. The Group Supports public Health Authorities, promotes dialogue with the community and funds research projects.

NO SHACK, DEY DRIVE O!

MA MU OTI TUN WOKO!

IÑUA NMANYA ANYAKWALA UGBÓ!

BA NA SHAN DA TUKA!

THIS IS A SPONSORED ARTICLE

You have read this article ABSOLUT VODKA / ADVOCACY / CHIVAS / ENTERTAINMENT AND LIFESTYLE / MARTELL / PERNOD RICARD NIGERIA / RESPONSIB'ALL DAY / ZERO ALCOHOL with the title PERNOD RICARD NIGERIA. You can bookmark this page URL https://celebrityunitedking.blogspot.com/2013/06/responsiball-day-by-pernod-ricard.html. Thanks!